The company Cutelaria Ernesto Pires & Filhos, Lda is a family business founded in 1948 and headquartered in the small village of Verdugal, near the city of Guarda, in the Serra da Estrela.
The art and knowledge were preserved until the present day, resulting in a range of products (knives, sickles and knives) modeled on traditional methods with carefully selected raw materials.
Combining tradition, experience and knowledge with the ability to understand the current needs and requirements of the market, Cutelaria Ernesto Pires & Filhos, Lda offers a diverse product range, with different form of packaging to meet and exceed the expectations of different types of customers.
Implanted in the Portuguese market intends to continue its growing international expansion.
The company is presented with a sustained growth strategy, where tradition and the artisanal nature that characterizes it are supported by innovation resulting from the constant adaptation to changing market requirements. This way the "knowledge of generations" is preserved and valued, thus creating the differentiator concept, an identity.
The company's strategy focuses on the customer, according to his experience, recognizes the quality and uniqueness of each knife, sickle and knife
From generation to generation, we have developed skills and knowledge in a family company that has always followed a sustained way for quality, with special focus on the alliance between the handmade nature, tradition and innovation.
A satisfação constante dos nossos clientes é o nosso objectivo e simultaneamente a nossa maior motivação para a elaboração dos nossos produtos: navalhas, foices e facas de todos os tipos.
Ethical commitment and responsibility;
Quality, accuracy and competence;
Design cutelaria Ernesto Pires & Filhos respecting the tradition and art.
In 2007 Cutelaria Ernesto Pires & Filhos started producing knives with plastic cable.
In 1995 the three children of Ernesto Pires start to run the company respecting the tradition and the artisanal nature but a constant adaptation to changing market requirements. Picture taken in 1969, Ernesto Pires and his wife Isabel Martins with their three sons, José, Manuel and António
In the early 80s, we stopped using the forge, replaced by a eletrical furnace, but today the forge is used timely.
In 1971 Ernesto Pires with his son Manuel sharpen knives in granite Grindstone.
On January 8, 1948 Ernesto Pires founded the company. This already had expertise in this art, as well as dominated their secrets, forwarded to it by his father, the blacksmith Albino Pires. On the photo in 1950 with his official employee Jerónimo both working and sitting at a desk the eldest son Joseph approximately 2 years old.
In 1935 Albino Pires (blacksmith) has produced handmade knives and sickles. In the picture with his wife Florinda Maria and their seven sons, the son Ernesto Pires at age 10 is on the left side of his mother.